 It starts with a simple, yet revolutionary concept: A watch that never needs a battery. Citizen Eco-Drive technology harnesses the power of light, from any natural or artificial light source, and converts it into energy which is stored in a permanently rechargeable lithium-ion cell. It recharges continuously in any kind of light to run forever. The company was established in 1918, and during the last 90 plus years Citizen has expanded its business throughout the world and has recognition as a global brand. The past 25 year period has coincided with the company’s dramatic rise to its current position as the world’s largest watchmaker, a distinction Citizen has held every year since 1986. Citizen is also recognized as a worldwide leader in advanced technology. Form the world’s slimmest LCD watch to the first voice recognition watch and the world’s first profession dive watch with an electrical depth sensor, Citizen’s record of “world firsts” is unmatched.
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